The Amsterdam Produce Show and Conference is a brand new event in Holland. From November 2-4, 2016, the international fresh produce and flower communities will be brought together at the Westergasfabriek in Amsterdam for a three-day show organised and hosted by the creators of the award-winning New York Produce Show and Conference and London Produce Show and Conference.
The Amsterdam Produce Show and Conference (APS) is a three-day event that will bring the world of produce to the beating heart of the industry – the trading hub of the fruit, vegetable and flower industries. This is a trade show like no other.
At the centre of the event is a boutique one-day trade exhibition for 150 exhibitors, in the iconic Gashouder building in the Westergasfabriek. Exhibitors will showcase their products, brands and innovative concepts to buyers from the retail, foodservice, wholesale and processing sectors, as well as industry visitors from around the world, who will also have access to a series of high-quality networking events, educational seminars and a thought leaders breakfast panel hosted by The Perishable Pundit Jim Prevor. An extensive student programme will connect the industry with its next generation, the chef demonstration kitchen will bring top local chefs into direct contact with the industry that supplies their healthiest products, and an opening gala cocktail reception will become the unmatchable social centrepiece of the Dutch produce calendar in 2016. On the final day of the event, a series of tours will be held to local produce and flower locations, as well as retail, foodservice and foodie destinations in Amsterdam and the surrounding parts of Holland.
The New York Produce Show and Conference has held six editions to date; the latest of those last December drew an audience of more than 5,000 to the Javits centre in Manhattan. Last year, the second London Produce Show and Conference was a huge success with more than 1,600 visitors flocking to Mayfair. This year, the unique, intimate event model has been transported to Holland and adapted for the Dutch market.
Jim Prevor, editor in chief of Produce Business, the magazine behind the shows, said: “Amsterdam was an entirely logical choice, given the fact that Holland has long been a market leader in fresh produce and flower circles, whether that be its incredible research and development programmes, top-class production operations, expert scientific institutions, its world-renowned trading model or its innovative and wide-reaching logistics models. We think this show will give the Dutch industry the opportunity to reaffirm its position as the top table of the global produce industry – and we’re inviting the rest of the world to Amsterdam to meet, share, learn and, perhaps most importantly, do business with their Dutch colleagues and partners.
“We have already proved that our distinctive model allows people the time to make real connections, to build true partnerships and to improve both themselves and their businesses. For more than a century, this wonderful industry of ours has relied heavily on its Dutch partners for access to Europe and beyond – our event will deliver a commercial and cultural experience like no other at the heart of everything we do.”
This event represents the ideal opportunity for you to pursue both national and international ambitions and to expand your network with key parties from the sector. Exhibitor booths will sell quickly, so get in touch with one of the contacts below. Online registration will be open from July 1, but you can register your interest in attending or get more information, at www.amsterdamproduceshow.com
For more information on exhibiting or sponsoring the Amsterdam Produce Show and Conference, contact:
Tommy Leighton, Managing Director
T: +44 (0)7773 428325 Email: tommy.leighton@producebusinessuk.com
Linda Bloomfield, Sales Manager
T: +44 (0)7711 509709 Email: linda.bloomfield@producebusinessuk.com
Media queries should be directed to: Hannah Gorvin, T: +44 (0)7779 116128, Email: hannah.gorvin@producebusinessuk.com
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